Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

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Social Media Media Avatar Organization 211

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

This campaign was a community-generated effort - spearheaded by Connie Reece and came from people who knew of Susan Reynolds fight with breast cancer and rallied behind her. One metric for me in measuring success, was I able to inspire other people to take action? (at It generated some valuable insights from donors.

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Analysis Twitter Giving Lesson 87

NTEN

MAY 27, 2010

While I was with the American Cancer Society, we were inspired by an amazing monitoring system developed by the Humane Society. You can make one, too: type in Cancer (or your own keyword) at search.twitter.com and see what results are returned. In 2008, I helped start the Frozen Pea Fund against breast cancer.

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Social Media Media Cancer Social 62