Twitter As Charitable Giving Spreader: A Meta Analysis
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 30, 2008
This campaign was a community-generated effort - spearheaded by Connie Reece and came from people who knew of Susan Reynolds fight with breast cancer and rallied behind her. Connie Reece shared some insights in this interview and you find more links to case studies and post campaign reflections here.
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