09NTC Nonprofit Radio: How to Make Podcasts That Promote Your Brand and Engage Supporters
Amy Sample Ward
APRIL 28, 2009
general awareness at around 40%, though… people don’t necessarily know they are consuming a podcast, audio embedded in rss etc. look at stats and compare to your audience to see if it is a fit. Poll your constituency to see what they are already listening to to find themes that are appealing etc. existing and target.
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