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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. The images link to your fundraising landing page.

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Sierra Leone Case Study Benchmark Comparison 126
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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

NOVEMBER 7, 2020

For the feature image, they used a photo of Rani looking directly at the camera. One such example involves the story of Fanta, a woman who managed her at-risk pregnancy and delivered a healthy baby with PIH’s help in Sierra Leone. Both posts also use a photo of Dustin volunteering as the featured image.

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Channel Sierra Leone Story Digital 247
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