Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2015

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. It is based on reciprocity.

Attention 50

Attention San Francisco Statistics Pennsylvania 50

Bloomerang

NOVEMBER 5, 2021

Because it’s not just about the issue, because let’s say you’re helping with hunger relief, well, there might be 10 organizations in your community helping with hunger relief. They’ve done a lot of studies about bad breath and people’s attention. Student, thank-yous, yes, oh, my god.

Money 101

Money Personal Relationship Raise 101

Connection Cafe

DECEMBER 22, 2013

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. You know that in order to catch and keep the attention of new donors and current donors, you have to tell stories. But how much attention is being paid to ensure that your people know you?

Story 54

Story Nonprofit Social Media Content 54