Top Tips for Creating Powerful Peer-to-Peer Fundraising Email Communications
sgEngage
APRIL 6, 2022
Articulate your goals. . Start by articulating your virtual campaign, in-person and/or hybrid event goals so you can then create your email communications plan to support those goals. Think about the four stages of their journey with your peer-to-peer event or campaign: recruiting, activation, optimization, and retention. .
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