Whole Whale

SEPTEMBER 8, 2023

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging. Blend time-tested principles with bold new applications.

Lesson 59

Lesson Fundraising Digital Test 59

ASU Lodestar Center

MAY 18, 2016

The traditional method of receiving tax-deductible donations is to file for 501(c) status with the Internal Revenue Service, an application for 501(c)(3) status designed for a religious, charitable, or educational purpose. However, the impact of the “Great Recession” in 2009 and 2010 left its founders with dwindling funds.

Model 53

Model Fund Social United States 53

DNL OmniMedia

OCTOBER 22, 2020

Project Open Hand. Supporters need multiple ways to get involved, and your site should make it clear and easy to get started with a donation, volunteer application, adoption, or fundraising page setup. Top Nonprofit Website: Project Open Hand. North Shore Animal League. Mustard Seed Communities. Gooley Hemophilia Center.

Websites 52

Websites Organization Nonprofit Site 52