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Nonprofit Web Design Process Part 3: Content Strategy

Connection Cafe

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. The data we gathered via Analytics during the User Research phase and during Stakeholder Discovery is key to assessing content performance. Messaging hierarchy – Word doc or PowerPoint deck. Usability Tests.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Google provides Ad Grant participants with free access to Google Analytics. You can use a Google Ads conversion tracking tag or import goals from Google Analytics. Test out different ad extensions to determine what drives results for your ads. 5) Test different headlines and descriptions with RSAs.

Grant 52