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Nonprofit Web Design Process Part 3: Content Strategy

Connection Cafe

DECEMBER 27, 2013

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. The data we gathered via Analytics during the User Research phase and during Stakeholder Discovery is key to assessing content performance. Messaging hierarchy – Word doc or PowerPoint deck. Stay tuned! Card Sorts.

Design 36
Design Process Content Web 36
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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

JANUARY 23, 2023

Google provides Ad Grant participants with free access to Google Analytics. You can use a Google Ads conversion tracking tag or import goals from Google Analytics. We recommend you use Google Analytics to track your conversion goals and make adjustments to improve performance. You enter a variety of headlines and descriptions.

Grant 52
Grant Google Guide Nonprofit 52
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