Analysis Gartner Measure Test 
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 8, 2011
Some say they’ll be testing, testing, and testing – throwing virtual pasta at the wall and see what sticks and how much time and effort it takes to throw that pasta. I didn’t hear a lot of chatter about what objectives and measurement – particularly how to measure to learn.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 2, 2011
The focus is how to effectively integrate social media channels and measure and learn. Moderate Approach: Understand the argument for an early investment but will also insist on a sound cost/benefit analysis when new ways of doing things are not yet fully proven. He talks about the importance of Google implementing brand pages.
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