Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Should There Be A Social Actions Category on Digg?

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. The key skill is pattern analysis and of course, using what you find to inform decisions or actions. Fear about letting the public comment back "publicly". Especially in this economy.

Marketing 70

Marketing Blackboard Social Social Media 70

Care2

JULY 2, 2009

However, it’s important to note that none of them are 100% at measuring results. Think of it like eye-witness reports of breaking news, photos and videos from big events, and links to the hottest memes of the day. The reports are filled with listings on Technorati, Google, Diggs, and links back to your website.

Social Media 70

Social Media Track Media Tools 70

NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. Follow, participate, and create hashtags and memes. Funnel: Measure the whole funnel! Then, grab the search RSS feed and add it to your iGoogle. Be proactive.

Social Media 62

Social Media Media Cancer Social 62