Unpacking Engagement Metrics for the Nonprofit Blog
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 8, 2009
The areas of the blogging ROI analysis included: author contribution, readership growth, reader engagement, authority, cost, and value. We've done analysis that shows a fairly standard "engagement curve" for when and how engagement metrics show up for any post.) since it won't have any engagement yet.
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