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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. This was an epiphany for Ogilvy.

Lesson 59
Lesson Fundraising Digital Test 59
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Reflections from Networked Nonprofit Workshop for 300 People

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. Some analysis questions: What points were the participants in the room tweeting?

Reflection 103
Reflection People Network Colorado 103
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