Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. The ads were hailed as beautiful, artistic, and innovative.
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