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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. The ads were hailed as beautiful, artistic, and innovative.

Lesson 59
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Guest Post: Community and Civic Engagement in Museum Programs

Museum 2.0

Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.

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450 Email Subject Lines From End of Year Fundraising

Connection Cafe

Subject Line Analysis. Be part of our heroic history. Thank you – we’ll end pet homelessness, the seal hunt, and more. Why I’m taking action for Zunar, a fellow artist. And the best way to find the right number is to test. This word cloud was generated based on all 456 fundraising email subject lines.

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