10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness
TechImpact
JULY 16, 2014
This means that email campaigns lacked creativity, personalization, and users felt like they were receiving a spammed message, not a message that was sent specifically for them. The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”.
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