What does a Purpose-Driven Company Look Like?
Saleforce Nonprofit
AUGUST 5, 2022
It helps to start with a clear, shared definition of purpose and what it means to be a purpose-driven company. For example, My Special Aflac Duck is a social robot that helps kids cope with cancer. Designed through 18 months of child-centered research with partner Sproutel, My Special Aflac Duck is the recipient of more than 20 awards.
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