Putting the Public Back in PR - New Book from Brian Solis
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 3, 2009
As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". Important benchmark in your field. Also talks about off-site analytics -- services like Alexa, Compete, and Quanitcast. Simplified ROI Process: It sort reads like logic model to me.
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