article thumbnail

It’s Time to Go Beyond the Usual Suspects in Planned Giving

Connection Cafe

Once the older, high-net-worth individuals with a history of donating to an organization have been identified, focus and build relationships with them before making an ask for a bequest or a blended gift. First look at your existing donor list, then screen for wealth and age. Hopefully one that’s six or seven figures.

Giving 28
article thumbnail

The Big Difference Between Branding and Marketing for Your NPO

NonProfit Hub

There’s just one thing that can dilute my giddiness: the inevitable occurrence of when my birthday and Christmas get blended into the same holiday. The second point of view to consider is people who would be willing to donate time or money to your organization.

NPO 28
article thumbnail

Year-End Appeal Guide

The Modern Nonprofit

Do include an action (verb) + urgency, such as “Donate Now” or “Support Today” Don’t be vague. Do prepare for a mid-campaign slump with a period where donations will be matched to activate donors. Optimize your email to make it more likely to drive donations and avoid making common mistakes.

Guide 102