It’s Time to Go Beyond the Usual Suspects in Planned Giving
Connection Cafe
DECEMBER 5, 2018
Once the older, high-net-worth individuals with a history of donating to an organization have been identified, focus and build relationships with them before making an ask for a bequest or a blended gift. First look at your existing donor list, then screen for wealth and age. Hopefully one that’s six or seven figures.
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