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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

Currently, this happens in two phases. After this first phase is approved, the second phase is building out a basic Google Ads account, and submitting that for approval. Smart Campaigns, formerly known as “AdWords Express”, is essentially a baby version of Google Ads and has far less functionality. This is ok!

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How to Create the Best Nonprofit Marketing Plan

Qgiv

During the research and planning phase, you’re able to evaluate your nonprofit’s position compared to similar organizations. It’s no secret that different demographics respond differently to different marketing methods, so plan accordingly! You run paid ads through platforms like Google AdWords , Facebook, or LinkedIn.