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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

There are no better champions for your organization’s communication’s strategy than your staff. Policy makers, another target audience, were also using Twitter as a communications channel. Says Murphy, it was a tough barrier for advocates and researchers who not used to communicating in 140 characters.

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Are Memes Really Just Slacktivism?

Care2

It’s a vanity metric – not a metric that is connected to furthering your advocacy goals. Since most of these new donors are brand new to the ALS community and are learning about the disease for the first time, ALS organizations will need to quickly come up with an engagement plan. ALS Ice Bucket Challenge.

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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website. Listservs: Participate in listservs that align with your nonprofit’s mission and where your organizations’ issues are being discussed. YouTube Nonprofit Program: YouTube.

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