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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

Summary: Out with the old: In with the new: We're still in the honeymoon phase, just thrilled the new look is finally "out there" and is well-received. Sure, we could have gotten a pretty new logo and brochure for what we spent on the research phase. They interviewed key stakeholders. They sent out surveys.

Cancer 226
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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

Summary: Out with the old: In with the new: We’re still in the honeymoon phase, just thrilled the new look is finally “out there&# and is well-received. Sure, we could have gotten a pretty new logo and brochure for what we spent on the research phase. They interviewed key stakeholders. Big Duck looked at everything.

Cancer 100
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[VIDEO] How to Tap Into Gen Y & Z Donors

Bloomerang

So I have seen all the phases of technology and advancement in technology because they were happening in real time as I was growing up. We have an advocacy committee and board members are able to sit on that and really help with our advocacy work. And I will say we a lot because, remember, I am a millennial. Absolutely.

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