Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
Summary: Out with the old: In with the new: We're still in the honeymoon phase, just thrilled the new look is finally "out there" and is well-received. Sure, we could have gotten a pretty new logo and brochure for what we spent on the research phase. They interviewed key stakeholders. They sent out surveys.
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