article thumbnail

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

Twitter is also used as a complementary advocacy strategy when reaching out to policymakers on a human rights issue. When conflict broke out in the Central African Republic, they started the CARcrisis hashtag on Twitter. Bilingual and Specific Issues. Many tweets lead to press calls.”. There’s another benefit.

article thumbnail

An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people. Tell me about this year’s campaign? What are your SMART objectives? Do it wrong quickly !

Interview 101