Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth Kanter

When conflict broke out in the Central African Republic, they started the CARcrisis hashtag on Twitter. Murphy offers this advice to other nonprofits that want to set up an employee champion strategy: Have a clear idea of goals. There are no better champions for your organization’s communication’s strategy than your staff.

An Interview With Paull Young from Charity:Water

Beth Kanter

Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people. What is your advice to other nonprofits that want to integrate social media into their fundraising campaigns and use measurement to make it more successful?