Nonprofit Tech for Good

AUGUST 9, 2021

In the age of monetizing social media through algorithms and paid advertising revenue models, getting two clicks per 100 followers is generous. It’s for this reason that nonprofits have been slow to adopt LinkedIn Ads. And while that may sound low, it is double the rate of Facebook Pages. 4) Experiment with LinkedIn Ads (maybe).

Linkedin 360

Linkedin Practice Social Media Sponsor 360

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Facebook’s organic reach is equivilent to sending 100 donors a fundraising email and having 98 of them classified spam and consequently blocked. Social networks are for-profits enterprises and their revenue models are almost entirely based on advertising revenue. Nonprofits have to pay full price for advertising on social media.

Social Media 100

Social Media Media Social ROI 100

Care2

JUNE 1, 2009

5) The furor about “junk mail” is mild compared to that about spam—as it should be, because online communications is prey to all sorts of fraud. While direct mail may be declining in some markets since its heyday in the 90s it is still an effective form of direct communication to raise funds and the NGO brand.

Mail 47

Mail Social Media Online Advocacy 47