Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
Says Jim Murphy, “In the early days of Twitter, our Executive Director, Ken Roth , was an early adopter is still active on Twitter. The strategy encourages staff, many who are researchers or subject matter experts in their field, t o use their personal brands to share their deep knowledge and thought leadership on the topic.
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