Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
The strategy encourages staff, many who are researchers or subject matter experts in their field, t o use their personal brands to share their deep knowledge and thought leadership on the topic. When conflict broke out in the Central African Republic, they started the CARcrisis hashtag on Twitter.
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