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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It helps your marketing budget go far without a digital advertising background. For example, if 90% of donations come from people in California and 80% come from Sacramento, it wouldn't be worth putting Phoenix as part of your location targeting. If you aren’t already a Google Ads expert, we’ve got your back.

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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities.

Lesson 52