Nonprofit Tech for Good

JUNE 8, 2011

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. Not following on a 1:1 ratio on Twitter. If your nonprofit’s objective is to gain a lot of followers on Twitter, then you should follow on a 1:1 ratio. YouTube.com/nonprofits. Enough said.

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Social Media Avatar Media Ratio 279

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent. Test Subject Lines And Calls to Action, For Starters.

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email Campaign Test Benchmark 48

NetWits

AUGUST 2, 2012

In fact, in a 2011 report, consumers spoke very loudly that they expect companies to drive social and environmental change and that they will reward these efforts. When you put together the standard corporate sponsorship proposal, you begin by listing your website, newsletter – just like our example. Newsletters. # of engagers.

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Social Media San Diego Donor Media 209

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0:

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Social Media Social Chapter Media 271

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0:

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Social Media Social Chapter Media 216

Nonprofit Tech for Good

OCTOBER 22, 2012

and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” However, defining Web 1.0

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Social Media Social Chapter Media 263