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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

We still use Twitter a bit to talk about our programs, we participate and create our own memes like “ #felinefriday ”, but we focus on listening and responding to what people are already talking about. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. What is on your To Do List for 2011?

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Despite popular memes that social media is “Free!” 10) Track the growth and ROI of your online communities. Almost three years ago I wrote and published on this blog a simple system for tracking your Social Media ROI (Return on Investment). That’s not acceptable in the 21st Century.

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Things We Like (October 2010)

NTEN

Can we all collectively promise to let that meme drop? Social Media ROI: " If you're spending more time counting than you are doing, has your ROI focus run amok? The 2011 NTC is only 5 months away, but if you really can't wait, you can feed your conference fix by watching speakers from this year's PopTech.

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