Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

It was an echo campaign to complement a radio roadblock on Friday, September 19, 2008 when the NAB encouraged all radio stations to run a Red Cross PSA at 1 pm EDT. We hoped to created more awareness of the need for support for all of those affected by recent disasters. How did you implement it? I have no idea!

Social Media 50

Social Media Case Study Media Interview 50

Amy Sample Ward

FEBRUARY 10, 2010

Probably middle of 2008. Disaster response work that used to take days now takes minutes, using a combination of Sharepoint, mobile devices and airplane surveillance. When did RWW start focusing on the real-time Web? Like people generally do, we thought about the impact that Twitter and Facebook were making on the web.

Interview 120

Interview Report Web Time 120

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Wendy Harman, Red Cross Wendy will share a story about how they used metrics to refine their social media strategy for their Online Disaster News Room Presentation Key Points. increase transparency about disaster response. disclose “process” of responding to disasters. general disaster-interested public. . set audience.

ROI 76

ROI Social Media Slides Media 76