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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81
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Great reads from around the web on February 23rd

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of February 23rd). Check it out!

Web 108
professionals

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50
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Tech Across Your Org: Social Media Collaboration Across the NYC Elder Abuse Center

NTEN

Established in 2008 as a collaborative response to the growing number of complex elder abuse cases in NYC, the NYC Elder Abuse Center helps professionals, organizations, and systems prevent elder abuse and improve their response to it. Ongoing conversations in the Cloud The team accesses a shared Google Drive (formerly Google Docs) folder.

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What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It’s not possible.

Metrics 50
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Guest Post by Alan Levine: Social Media Recap from NMC 2009

Beth's Blog: How Nonprofits Can Use Social Media

For background, in the 3 previous NMC conferences I have been involved with since starting my job there in 2006- we’ve done mainly a “tag this conference” approach where we ask people to tag photos, web sites, blog posts e.g. 2006 , 2007 , 2008 where I cobbled together some summary pages using mainly my own Feed2JS code.