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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it's a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. Sounded perfect.

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it’s a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. Sounded perfect.

Cancer 100
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Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Also, I would pay attention to the titling and tagging of videos when you are uploading them. The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important.

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Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Also, I would pay attention to the titling and tagging of videos when you are uploading them. The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important.

YouTube 34
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Mobile Fundraisers: Explore Best Practices & Campaign Ideas

Qgiv

For example, despite being pivoted to virtual in 2020, Big Love Cancer Care’s annual Santa Dash was driven further with text giving and even reached its goal of $150,000. For instance, if you raise money to fund cancer research, May is National Cancer Research Month. Small donation & grassroots campaigns.

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