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Why Content Marketing is the Key to Your Nonprofits Online Success

NetWits

According to Altimeter’s latest report by Industry Analyst Rebecca Lieb , using content, also known as “Content Marketing”, is the up and coming form way to grab people’s attention online – something that every nonprofit and for-profit organization is trying to do. Up from roughly 50% in the previous year. What’s content marketing?

Content 201
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2014 Nonprofit Content Marketing – Benchmarks, Budgets and Trends

NTEN

Though, in reality, content marketing has been around since at least 1895 when John Deere launched a magazine titled The Furrow, providing information to farmers on how to become more profitable. I’m sure we could find even older examples if we tried hard enough, but that’s not the point. What is Content Marketing? inserted by me).

Content 86
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Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014

Connection Cafe

But, in reality, content marketing has been around since at least 1895 when John Deere launched a magazine titled “The Furrow”, providing information to farmers on how to become more profitable. I’m sure we could find even older examples if we tried hard enough, but that’s not the point. What is Content Marketing? inserted by me).