Groundswell Book Club Part 3: Energizing
Museum 2.0
AUGUST 21, 2008
They start by discussing the ROI of word-of-mouth recommendations. While many museums are still far from seamless technology-based ways to allow visitors to rate exhibits real-time while in the museum, there are some no-tech ways to do this using post-its or penny polls. In other words, find your fans, and empower them to sell for you.
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