Big Email Change Is Coming: Is Your Nonprofit Ready?
Bloomerang
AUGUST 5, 2021
A high open rate to click-thru rate (CTR) ratio helps you determine the efficacy of your content. Could it be that you’re sending spam and therefore people avoid opening your emails? That could lead to Gmail marking every email you send to Gmail users as spam, meaning none of your subscribers will see your emails in their Inbox.
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