Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 21, 2006
and other technologies such as Second Life follows a well established pattern identified by Gartner analysts called " hype cycles " The description is below and this visual showing the hype cycle for consumer technologies. Should all nonprofits wait until Phase 5?
Beth's Blog: How Nonprofits Can Use Social Media
JULY 22, 2009
Many social media practitioners who are from a marketing or public relations background are focused on creating conversations. If you are designing a new social media initiative, I would urge you to use the 4Cs Framework in the design and strategy phase itself. Conversations create buzz, which is how ideas tip, become viral.
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