Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2006

Photo by Jeska Linden in flickr Jeska Linden (Jeska Dzwigalski) is the Community Manager for Linden Lab , the creators of the virtual world Second Life , where she has worked since the summer of 2004. on July 18th and subsequently had a chance to interview her at her fabulous virtual office in Second Life.

Second Life 50

Second Life Life Interview San Jose 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2006

and other technologies such as Second Life follows a well established pattern identified by Gartner analysts called " hype cycles " The description is below and this visual showing the hype cycle for consumer technologies. Should all nonprofits wait until Phase 5?

Gartner 50

Gartner Hype Technology Phase 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2007

Back in December after Clay Shirky's piece on Second Life, Stan who writes the PacificRim Exchange Blog took out his " I'm Sticking With DOS " buttons from the attic to make some points -- maybe something about keeping an eye on the future horizon. Now this should set the stage for an interesting debate!

Virtual 50

Virtual Second Life Childhood Avatar 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

If you are designing a new social media initiative, I would urge you to use the 4Cs Framework in the design and strategy phase itself. Perhaps, in phase one, you would want to start with a campaign built around Content and focused on Collaboration, with elements of co-creation and/ or collective action.

Social Media 106

Social Media Media Social Aggregator 106