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Seven Tips to Optimize Your Twitter Page

NTEN

Follower ratio - Try to keep it balanced. If the numbers are out of proportion, potential followers might think you're a spam account. Consider keeping the number of followers within 20% of the number you follow.

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State of the Twittersphere: What It Means For Nonprofit Best Practices on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

His main point is that Twitter is not an advertising tool or spam tool. Provide quick human answers to your followers, ask questions, direct people to great resources (not your own 1:20 ratio - point to one of your resources for every twenty resources), stay in touch without being intrusive, no when to direct message, be funny, etc.

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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. I agree, but is a ratio the best number? I did not include spam comments or my own). I'm going to have track down that salary study NTEN did a while back and compute the value based on that.

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