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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. This age group is increasingly on Facebook , MySpace and Twitter -- more ’mainstream’ social networks.“

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. This age group is increasingly on Facebook , MySpace and Twitter -- more ’mainstream’ social networks.“

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How do we do make change if we keep doing things the same way?

Zen and the Art of Nonprofit Technology

Maybe the answer is some kind of quarterly bounty which, as soon as financial pledges reach a certain amount, the publication goes to open license (or maybe that’s when the next issue is commenced). Think of the people who now depend on Linux, on Google everything, on MySpace and Blogger, etc. I really don’t know.

Journal 100