Measuring Engagement and Return on Relationships
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2009
Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.
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