Measuring Engagement and Return on Relationships
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2009
This last week I was at NTC 09 in San Francisco leading a session on Mapping Metrics To Strategy. There is also a detailed taxonomy for types of social media conversations. You're tracking relative increases and decreases to your influence over time and helps you refine Twitter strategies. So, how might this work?
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