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Measuring Engagement and Return on Relationships

Beth's Blog: How Nonprofits Can Use Social Media

This last week I was at NTC 09 in San Francisco leading a session on Mapping Metrics To Strategy. There is also a detailed taxonomy for types of social media conversations. I happened to see a wonderful remix of this from Buzz Canuck called " The 27 Types of Twitter Conversations." She gives us some suggestions for tools.

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