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Measuring Engagement and Return on Relationships

Beth's Blog: How Nonprofits Can Use Social Media

This last week I was at NTC 09 in San Francisco leading a session on Mapping Metrics To Strategy. There is also a detailed taxonomy for types of social media conversations. I happened to see a wonderful remix of this from Buzz Canuck called " The 27 Types of Twitter Conversations." She gives us some suggestions for tools.

Measure 67
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WeAreMedia Live Workshop: Reflections

Beth's Blog: How Nonprofits Can Use Social Media

The next step is to see how people remix, improve, and share back the material (with attribution of course) - that is the true power of working wikily. Therefore, the learning goals be more aligned with the base of Bloom's Taxonomy - more about exposure, understanding, and knowledge. Finish the social media strategy map.