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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. Events – people that attended an event are more likely to care about follow up than the rest of your list so be sure you track who came so you can share pictures, details or next steps.

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In-box reveries

Michael Stein's Non-profit Technology Blog

The rapid Google search we've come to rely on when searching the web will retrieve the mail you are looking for in a fraction of a second. And as my friend from Omaha says, the Google Calendar is "slicker than snot on a doorknob" with an interface that can parse time, date, and location out of a single text input. Tag automatically.

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