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Dear Moby, what are the different types of email marketing? 

Whole Whale

This email type is sent with the usual goals of acquiring, recruiting, informing, or welcoming new subscribers to your organization’s email listserv. “Baby Come Back”: Retention Emails Retention emails are re-engagement emails, which are messages sent to a donor or supporter who has not been active for a while.

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A 5 Week Mid-Level Donor Boot Camp: Make Your Nonprofit’s Mid-Level Fundraising Program Great Again

Connection Cafe

There’s a good chance the ROI will be worth it, but you need to put in the work. Better retention? If you have access to it, what are the first-year and multi-year retention rates for these donors? Our mid-level fundraising listserv has more than 200 active participants. How big a priority is this for you? More money?

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