Interaction Measure Test Tucson 
ASU Lodestar Center
FEBRUARY 13, 2013
After deciding to use social media, we set up a campaign with a relatively small budget to test what kind of interaction we would receive from our ad. We first set up our campaign to geo-target our location which was specifically Tucson, based on the companies’ location. Facebook allowed us.
ASU Lodestar Center
JULY 23, 2018
According to The Chronicle of Philanthropy, “nonprofit leaders must focus more attention on innovation, measuring the impact of their efforts, and creating funding structures that encourage risk taking, according to a report from Independent Sector." The tests included using video chats, which failed; and text messaging, which was successful.
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