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Discussion of Donor Data Retention

Robert Weiner

The same topic came up recently on the APRA''s listserve, PRSPCT-L. The original question: My organization is working on a data retention policy and wondering if others have insights to share. A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records.

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A 5 Week Mid-Level Donor Boot Camp: Make Your Nonprofit’s Mid-Level Fundraising Program Great Again

Connection Cafe

Better retention? If you have access to it, what are the first-year and multi-year retention rates for these donors? Our mid-level fundraising listserv has more than 200 active participants. Email us at info@seachangestrategies.com and we’ll add your name. A program overhaul is going to require time and patience.

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