Amy Sample Ward

NOVEMBER 24, 2009

I truly believe that invention or innovation, especially in the field of technology, is not just fueling the way we campaign for social change via social media tools, but is also driven by the social change we seek—there’s a back and forth, an exchange, a partnership in the two. Tools: Builders and Users.

Change 108

Change Technology India Social 108

Amy Sample Ward

NOVEMBER 23, 2011

By last month, the user ratio between male and female had come up to about 70/30 and the country with the second highest number of users was India at about 13 percent. One of the core principles in community engagement is to use the tools your community is using. If they are using the tool, then join them. Apples and Oranges.

Social Network 165

Social Network Network Strategy Social 165

Care2

JUNE 17, 2010

In India it grew by 1250%. And what happened to MySpace? As all savvy nonprofit campaigners and marketers know, it’s not just about using one tool to communicate with people; it’s about having a tool box filled with all the key tools you need to reach your constituents across multiple channels. ?

Social Network 56

Social Network email Network Social 56

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2007

I really like the idea of using online organizing tools to bridge the gap that many in politics and media tell us are unable to be bridged, and to provide a way for folks to "meet" one another virtually in a way that reduces anxiety and amplifies commonality. At its most basic, PledgeBank is a positive peer pressure tool.

Money 50

Money Pledge Advice Raise 50