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6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)

Get Fully Funded

We’ve all received a fundraising appeal letter in the mail asking us to donate. You may have given money to some of these groups after receiving a request in the mail. Direct mail DOES work after all. However, statistics show that direct mail works. Make sure your mailing list is clean. Lots of people do.

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Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. Another direct content example is that of the number of websites that emerged post-Hurricane Katrina. View more presentations from Amy Sample Ward.

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Why You Need Diversified Fundraising For Your Small Nonprofit

Get Fully Funded

It’s normal to feel pangs of fear every time a big event happens – hurricanes, earthquakes, war, global humanitarian crises – taking away some of your donors’ attention. Getting to 1,000 may sound intimidating, but there are tons of strategies to find new donors , like: Mail appeals. Email asks. Social media. Media coverage.

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Win Back Your Lapsed Donors

Bloomerang

You were looking at some sort of return on investment selection tool or something before you put an appeal to those donors in the mail. Kari: So we’ve got three sample donors. you know, when Puerto Rico had that hurricane, you know, that was huge here. You know, do you send them a direct mail piece, but they give online?

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